Robecta is the first marketing hire in an incubation team at Airbnb, spearheading brand and product launch marketing strategies for a suite of new transportation products to create a modern, seamless travel experience. Prior to Airbnb, she was the Vice-President Marketing & Digital Sales, Americas at Cathay Pacific Airways. She oversaw all brand digital, social media, loyalty, and e-commerce marketing strategies. Robecta also worked at McCann Erickson, providing digital strategies to a diverse clientele and was part of Virgin America's inaugural launch team in 2007.