FoundersHK is hosting a Zoom workshop with Frost Li, Former Head of Growth at Wish
eCommerce, live-streaming, mobile plus COVID-19 has transformed the way consumers choose to spend their money today.
UNCTAD estimates that 1.45 billion people, or one quarter of the world's population aged 15 and older, made purchases online in 2018, which reached $25.6 trillion in sales, 30% of global gross domestic product (GDP).
Consumer brands are utilizing technology to transform the brick-and-mortar experience in their stores, bringing the same personalization shopping experience offered from offline to online.
On July 26, FoundersHK and Frost Li (former GM and Head of Growth at Wish, advisor to Pinterest and Lyft) and learn:
Frost was the former GM and Head of Growth at Wish, where she focused on optimizing user experiences from acquisition, activation, engagement to retention across all channels. Her team is highly diversified and includes engineering, analytics, marketing, and creatives with a strong data-driven culture.
Prior to Wish, she co-founded two companies before and one of them got acquired by Pinterest where she focused on retention growth.