友和YOHO係香港第一間嘅O2O電子產品網購公司，主打電子產品，成立於2013年。創辦人Kathy同佢嘅合作伙伴喺創立友和YOHO嘅時候，已經堅持住一個理念，就係同時要有網上及實體店。同其他傳統公司唔同，YOHO有一班團隊會主動出擊，利用大數據搜尋有潛質嘅科技產品，將佢哋引入香港，俾大眾體驗到既優質，又新鮮嘅電子產品！面對住競爭對手同疫情，Kathy都一直抱住樂觀嘅態度去處理，帶領公司不斷進步。點解Kathy選擇跳出佢嘅舒適圈，同朋友開創一個新品牌呢？

YOHO is the first O2O company in Hong Kong. It focuses on selling electronic products and was established in 2013. Since day one, the co-founder Kathy and her partner have advocated that Hong Kong online shopping should adopt the O2O practice. Unlike other traditional companies, YOHO has a team that will take initiative to use the big data in searching for potential tech-products and introduce them to Hong Kong. Under the epidemic and great competition, Kathy always deals with the issues optimistically and keeps leading the team moving forward. Why Kathy has the idea to step out of her comfort zone and start a new business?

Kathryn Minshew - Acquiring Your First Users Out of Thin Air

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