• Jordan Hwang - The Art of Closing a Sale

    Jordan Hwang, VP of Sales at Chart.io talks about:

    • Even after qualification, demo, and evaluation are passed, how one needs to successfully handle objections, leverage urgency, and navigate to a win-win to actually close a sale. 
    • Objection handling with LAER 
    • Listen, Acknowledge, Explore, Respond 
    • Framework to getting to a close 
    • Understanding your prospect’s landscape, their buying process, case studies, leveraging urgency, and effective negotiation